![]() This idiom is used when something is very expensive.When someone finds it difficult to choose between two alternatives.Cannot judge something primarily on appearance.To work late into the night, alluding to the time before electric lighting.Something good that isn’t recognized at first.It is up to you to make the next decision or step.When an attempt fails and it’s time to start all over.Meaning: without any hesitation instantly.To further a loss with mockery or indignity to worsen an unfavorable situation.People’s intentions can be judged better by what they do than what they say.Print off a list of idioms – DEFINITION – A group of words established by usage as having a meaning not deducible from those of the individual words (e.g., rain cats and dogs, see the light ).Jeffrey Preston Bezos is an American technology entrepreneur, investor, and philanthropist, best known as the founder, chairman, and chief executive officer of Amazon, the world’s largest online shopping retailer.NOTABLE QUOTABLE – “Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos.Of mixed race, he identified as Cherokee, as his parents did ![]() William Penn Adair “Will” Rogers was a stage and motion picture actor, vaudeville performer, American cowboy, humorist, newspaper columnist, and social commentator from Oklahoma.NOTABLE QUOTABLE – “I don’t care what the newspapers say about me as long as you spell my name right.” – Will Rogers.NOTABLE QUOTABLE – “Boring is invisible.” – Seth Godin.NOTABLE QUOTABLE – “The first problem of communication is getting people’s attention.” – Chip Heath.He is an expert on word of mouth, viral marketing, social influence, and trends. Jonah Berger is a professor at the Wharton School of the University of Pennsylvania.NOTABLE QUOTABLE – “Nobody talks about boring companies, boring products, or boring ads,” – Jonah Berger.But the sight of him lights up the brain.” – This is your brain on Donald Trump Viewers may love or despise Donald Trump. FACT – “The most intriguing result was that Trump generated more brain engagement than his rivals in almost every demographic category, even among Democrats and Independents.FACT – A person must see your online adver tisement a minimum average of 4.7 times to convert.Godin worked as VP Direct Marketing at Yahoo before leaving to become a full time speaker, writer and blogger. The founder and CEO of Yoyodyne, the industry’s leading interactive direct marketing company, which Yahoo! acquired in late 1998.NOTABLE QUOTABLE – “The first problem of communication is getting people’s attention.” – Seth Godin.He is the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, and the co-author of several books. ![]()
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